A digital marketing specialist with over 8 years of experience in SEO and content creation, passionate about helping businesses thrive online.
Name: Shared seating arrangements.
Look: Long, awkward and back in fashion.
Who would voluntarily eat with strangers as an adult with free will? The younger generation, it seems. According to data from the restaurant reservations company Resy, "90% of young adult patrons say they enjoy shared seating, versus just six in ten of boomers".
Group dining in patriotic “British Restaurants” was a major trend during the second world war, actually – there were about 2,500 of them, backed by Winston Churchill.
This might seem strange to you, admittedly, but shared dining can be fun! As Pablo Rivero notes: "Dinner becomes a collective event," and "You never know who you’ll be seated next to; that’s the fun of it!"
Or being squeezed next to a Hyrox bore chomping chicken breasts to fuel his "workout routines"? Or a social media user capturing you in the background of their reel as they massacre a salad? Consider this: gen Z – the most online generation, who grew up during COVID, and many of whom started careers remotely – enjoy organized group events. This same desire behind the rise of youth running groups, group hikes and art nights: they’re craving offline social connection.
You might not fancy it, but lots of young people are lonely (Nearly half of them, according to an Oxfam survey published in June). A recent American study , one-third of men aged between 18 to 23 reported they had no contact outside their household in the previous seven days. Isn’t it a good thing they’re going out and sharing meals with new people?
Talking to strangers is good for us, too: it enhances our feeling of community. Plus the Resy data points out another advantage: one in seven survey respondents said they’d found a romantic partner at a shared meal event. Since young people are leaving dating apps, this gives them a shot at a unplanned "meet-cute".
Mission accomplished.
Do say: "Gen Z think communal dining ate and left no crumbs."
Don’t say: "It’s all fun and games until someone drops a katsu prawn on your Y2K baggy jeans."
A digital marketing specialist with over 8 years of experience in SEO and content creation, passionate about helping businesses thrive online.